In this world, you will always get what you pay for. If you pay more for Patagonia, you will get a premium product for your premium price. Many people believe that buying from Patagonia is a good investment. The brand makes beautiful casual wear when cold, wet, or windy. Many people love this brand, but you should ask yourself whether you are just paying for its brand name or good products. However, you should know that Patagonia is one of the best brands for outdoor gear and has stood out among many other brands for years now.
What Makes Patagonia A Good Brand?
Patagonia has stood out as one of the best brands for outdoor gear for a long time now. The brand has proven itself as an incredibly reliable brand that provides clients with the best warranty and quality products. Not only will you buy quality and great stuff from Patagonia, but the brand prides itself as one of the most sustainable outdoor products brands in the market.
Patagonia encourages its clients to buy used gear rather than buy something new unless necessary.
Patagonia has a new drive where clients can purchase and sell used Patagonia clothes on the website. The move is meant to encourage consumers and clients to minimize waste and spend less on material products for sustainability.
Patagonia is also a philanthropic brand that makes massive donations to different funds worldwide, including wildlife, and uses recent technology to ensure sustainable clothes. Compared to other brands, Patagonia stands out as they are on the front row regarding ethics and quality, which most brands don’t offer.
Even with its sustainability efforts, the brand still makes massive profits.
Is Patagonia Ethical?
As mentioned earlier, ethics is one of the significant aspects that makes Patagonia a good brand. But what do we mean by ethics? What does the brand do to be labeled ethical? Here is why the brand is considered ethical:
1. Environmental Impact
The brand takes incredible action in reducing its environmental impact. Before Patagonia uses its cotton, it ensures its Global Organic Textile Standard (GOTS) is certified. Some of the fabrics are also bluesign® certified. Most of its materials are manufactured from recycled products, for instance, polyester, nylon, and wool.
Patagonia participates in the Sustainable Apparel Coalition and 1% For the Planet. It does not agree with fast fashion but creates excellent quality and durable products while offering reuse and repair programs.
The brand also discourages its clients from buying a lot of their products. According to Patagonia, when consumers buy less, they can decrease their eco-footprint.
This is one way Patagonia works for environmental change by encouraging its consumers to think before buying. The campaign has gained a massive following even on social media, as most people agree with what they do.
2. Labor Conditions
Patagonia continues to make decent efforts for employees with significant policies for auditing suppliers in the supply chain. This has earned the brand an ‘It’s A Start’ rating for labor conditions.
Patagonia publishes an all-inclusive list of its suppliers at its final production stage and gives out information about their deductions after supplier auditing. Other information published by the brand includes forced freedom of expression, labor, and gender equality.
3. Animal Welfare
Patagonia’s excellent animal welfare policies have earned it an ‘It’s A Start’ score in the category. The brand strives to minimize animal suffering, tracing most animal materials to their first production stage.
Nonetheless, the brands don’t have a formal animal welfare policy. They make their products from leather and exotic animal hair. They source their wool from non-mulesed animals.
After being called out for treating birds inhumanely years back, the brand is now working hand in hand with Four Paws in encouraging humane practices in the industry.
4. Monitoring And Transparency
A sustainable company requires ongoing monitoring and assessment. Patagonia monitors and evaluates by involving Footprint Council and third-party partnerships with learning institutions and companies. The brand submits to firm environmental and charity standards while monitoring its performance by publishing annual progress reports.
The brand states that it measures a lot, including the carbon footprint of their entire process, because they believe in transparency first,
While most companies hide information about their dealings, Patagonia openly shares any information needed by the consumer. The brand also welcomes constructive criticism with its goal towards transparency at the center of sustainability.
Patagonia monitors every process, including all steps in the manufacturing process, to minimize the environmental and social impact. The brand analyses the data and develops and applies solutions,
The brand’s transparency gives them an edge over others as they publish genuine Company information on their website.
5. Recycle Repair And Resell
Patagonia believes that recycling is an essential part of waste pollution worldwide. Patagonia recycles its products and utilizes recycled materials to manufacture new gear to reduce waste.
They use recycled polyester because it’s highly available. They also pack their products in recyclable bags. They make kids’ clothes and packs using 35% recycled material.
Their products are compact and lightweight to make them easily packable. The cutting seeks to minimize waste, while some jackets are filled with vegan stuffing.
The brand has protected wild places, plants, and animals for years by participating in conservation efforts. The brand holds itself to high standards and has launched various innovative programs reflecting its core values.
It is also committed to participating in community projects through multiple programs, including community solar initiative and journalism. The company gets involved in community projects because they are critical in handling the climate crisis.
For many people, it is essential to get top-quality gear that is durable and worth every penny. Patagonia is quite a famous outdoor brand that most people buy its outdoor equipment. Some of the reasons people see Patagonia as a good brand are its excellent customer service, dependable products, and incredible environmental impact and initiative. Patagonia has high-quality products for any outdoor activity, including cozy sweaters, jackets. Therefore, if you are unsure whether to buy their products, you should consider giving them a try.