The North Face Conspiracy: Why You Never See People Wearing North Face Jackets Out

Do you own a North Face jacket? Do you ever wear it outside? If your response is no, you are not alone. The North Face jackets have developed a stigma that they can only be worn in the comfort of your own home, as an article of clothing designed to keep you warm and comfortable. But what if there was more? This article looks at the theories surrounding why people who wear North Face jackets don’t go out often and what you can do about it to change your situation.

Why Do People Wear North Face Jackets?

If you’re an outdoorsy fanatic, there is a good chance that you have seen a North Face jacket in action. The company designs, markets, and sells high-quality outerwear for outdoor enthusiasts and others who spend their time outside, whether hunting, fishing, or just running around town on a fantastic night.

If you live in an area with cold winters or go to school where winter sports are popular, why don’t you see more people wearing these jackets? There are several reasons for that. Read on to find out why they aren’t as prevalent as they could be.

Reasons Why People Who Wear North Face Jackets Don’t Venture Out Often

1. Status Symbol and Peer Comparison

Wearing a brand-name jacket is like driving a fast car or wearing expensive jewelry—it signals to others that you have money and are thus worthy of their attention.

People tend to socialize with others similar to them in high school. As a result, when you go out dressed in expensive clothing or driving a luxury vehicle, many of your potential social connections may not feel comfortable associating with you.

These individuals probably won’t tell you directly that they don’t want to hang out with you because of your status symbols—they’re likely hoping that your flash will go away if they ignore you long enough.

This is why people often brag about their possessions and yet only ever hang out with their same-status friends. The more you surround yourself with bragging rights, the less time you’ll spend hanging out with new people.

It’s also worth noting that peer comparison affects our happiness levels. When comparing ourselves to other people, we can either feel happy for someone else’s success (if we think it’s deserved) or envious (if we think it isn’t).

Reasons Why People Who Wear North Face Jackets Don't Venture Out Often

2. The North Face Effect

The more popular an item is, the less likely you will wear it in public. Case in point? The North Face jacket. Made famous by outdoor enthusiasts and fitness nuts, these jackets were once only worn when people were hiking up mountains or out on a rainy day.

Nowadays, however, it’s scarce to find someone wearing one of these jackets outside because they might feel under-dressed. These days, you’ll likely spot somebody sporting an “I Love New York” t-shirt walking down 5th avenue than you will see a brand new shiny North Face jacket.

 It’s become so common that there’s even a name for it – “the North Face Effect.” Many people who own these jackets don’t even wear them anymore, instead opting to put them on display as decorations around their house or apartment.

3. The North Face Culture for Indoors People

While most people enjoy the great outdoors in their casual or work clothes, those who wear the North Face jackets and gear would be better off staying indoors with a nice cup of hot cocoa. Most people know that the North Face is an outdoor brand, so when we see someone wearing it on a regular day out, we think, Wow!

That person must love nature! Or maybe even that person must love hiking and camping. However, it turns out that most of us are wrong about that. The one-time wearer of the North Face likely just bought a super cool jacket and never left his house again.

Which begs the question—why? What’s so bad about going outside? Is there something we don’t know about the North Face culture that makes them want to stay inside all day long? Well, yes. There is something you don’t know, and It’s called The North Face Conspiracy.

There is a conspiracy that all people who wear the North Face jackets have decided to cut themselves off from society. They’ve decided that they’re done going outside for any reason whatsoever because they believe that life is too dangerous for them.

It doesn’t matter if they live in warm climates where temperatures rarely go below 50 degrees Fahrenheit (10 degrees Celsius). It doesn’t matter if they live somewhere cold where snowfalls occur every winter. It doesn’t matter if they live somewhere humid where summer temperatures can reach 100 degrees Fahrenheit (38 degrees Celsius).

No matter what weather conditions exist near them, these conspiracy theorists will always choose to stay indoors instead of venturing out into public.

The Rise of the Indoors Culture and the North Face Jackets

Over time, climate change has made it more challenging to be outdoors without a coat on. As winters have gotten colder and more challenging, people have adapted by buying jackets made for extreme cold. Many of these jackets are from the North Face, which sells top-of-the-line coats that keep out even mother nature’s wrath.

Unfortunately, many millennials own one or two of these jackets, leading them to say things like I was outside for too long in my jacket instead of spending too much time in my house today. Over time, these millennials become closed off from other people as they shut themselves inside their houses wearing their new coats.

This is why you never see someone with a North Face Jacket outside. After all, they don’t want to leave their homes because they’re afraid of being cold.


Not every coat is designed for extreme activities. Sure, some of them are made for hiking and snowboarding and skiing. However, that doesn’t mean people who wear them spend all their time outside. Sometimes People with North face Jackets avoid venturing out with their treasured outwear out of fear that the jacket might be ruined quickly.

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